RAB 007 Branding, what people say when you aren't in the room.
This episode of the Raising a Business Podcast we talk in-depth about branding. It’s what people say about your brand when you aren’t in the room. How do you craft those stories, create culture that sticks and build a brand around experiences. So many tangible ideas and applications in this episode, check it out.
Websites Talked about in this episode
Seth Godin Marketing Statement
Books Talked about in this episode
THE ART OF THE START: THE TIME-TESTED, BATTLE-HARDENED GUIDE FOR ANYONE STARTING ANYTHING
by Guy Kawasaki
THE POWER OF MOMENTS: WHY CERTAIN EXPERIENCES HAVE EXTRAORDINARY IMPACT
by Chip Heath, Dan Heath
ONWARD: HOW STARBUCKS FOUGHT FOR ITS LIFE WITHOUT LOSING ITS SOUL
by Howard Schultz, Joanne Gordon
Free Guide: 5 Ways to Drive your Business