RAB 007 Branding, what people say when you aren't in the room.
This episode of the Raising a Business Podcast we talk in-depth about branding. It’s what people say about your brand when you aren’t in the room. How do you craft those stories, create culture that sticks and build a brand around experiences. So many tangible ideas and applications in this episode, check it out.
Websites Talked about in this episode
Books Talked about in this episode
THE POWER OF MOMENTS: WHY CERTAIN EXPERIENCES HAVE EXTRAORDINARY IMPACT
by Chip Heath, Dan Heath
ONWARD: HOW STARBUCKS FOUGHT FOR ITS LIFE WITHOUT LOSING ITS SOUL
by Howard Schultz, Joanne Gordon